Purpose The purpose of this paper is twofold: to examine the effect of corporate social
responsibility, social media marketing, sales promotion, and store environment on the …

In a repeat business context, past experiences with a service provider affect customers'
decisions to renew their contract. How should a strategic firm manage customized service …

Purpose The purpose of this paper is to investigate the effects of internal marketing and
market orientation on organizational performance based on the balanced scorecard (BSC) …

A customer lifetime value model for the banking industry: a guide to marketing actions |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

The general aim of this study is to provide a guide to the future marketing decisions of a firm,
using a model to predict customer lifetime values. The proposed framework aims to …

This book traces the development of internal marketing from initial conceptualisation through
to the current issues. It identifies both significant underlying tensions between major …

This paper discusses the interaction between revenue management and customer
relationship management for a firm that operates in a customer retention situation but faces …

The purpose of the research is to further explore the understanding of the major factors
influencing on service customer perceived value by undertaking Adaptive Neuro-Fuzzy …

We consider a duopoly where firms compete on waiting times in the presence of an industry
benchmark. The demand captured by a firm depends on the gap between the firm's offer and …

The paper draws a distinction between customer lifetime value (CLV) and willingness to
spend (WTS). By WTS we mean the maximum amount the firm should be willing to spend to …