Visual elements in social media marketing must be strategically designed and leveraged to
elicit viewers' interest, desire, and action. This study aimed to complement the social media …

Images have become integral to consumers' sharing of consumption experiences due to
their abilities of carrying rich and vivid information. This study investigates the impacts of …

Big social data and user-generated content have emerged as important sources of timely
and rich knowledge to detect customers' behavioral patterns. Revealing customer …

Due to the development of e-commerce, customers are rapidly shifting from passive
receivers of information to content contributors. Two types of content coexist on modern e …

Unveiling consumer preferences in online reviews is receiving increasing attention. While
most existing approaches for consumer preferences have achieved significant …

There is growing evidence that online peer reviews posted on online-to-offline (O2O)
commerce platforms are a valuable source of information stimuli in consumer purchase …

The polarized problem of customers' emotional experiences in peer-to-peer
accommodations has been exposed and needs urgent solution. However, a research gap …

This study explores the effect of user-generated content (UGC) on consumer behavior and
investigates how different types of UGC affect consumer purchase intention. The research …

We examine the interaction effects of linguistic style and verification of online reviews in
terms of their valence on purchase intention for search and experiential products. We adopt …

This study aims to use sentiment analysis with a Textblob package for a tourism business
case study in Thailand to stimulate the tourism economy post-COVID-19. Sentiment analysis …