The aim of this study is to improve the understanding of the scientific contributions made by
brand personality (BP) research, to identify its predominant themes and to propose a …

Brand personality has become an increasingly important concept within brand theory and
factor based research is the method most widely used in the study of brand personality …

Drawing on brand relationship theory and attitude theory, this study investigates the
relationships among destination image, destination personality, tourist–destination …

Initiatives for corporate social responsibility (CSR) often have served business as a source
of competitive advantage. However, despite firms' attempts to capitalize on their CSR efforts …

Brand experience has been conceptualized as a multidimensional construct that explains
customer loyalty. The authors present a study with the purpose of testing a recently …

Given the potential utility of brand personality for marketers, the present research
conceptualizes and investigates the relationships between five brand personality …

As tourism destinations become more substitutable due to increasing competition in global
tourism markets, destination personality is seen as a viable metaphor for building …

This study investigates the relationship between destination image and destination
personality. While brand image and brand personality studies are well documented in the …

Purpose–In recent years, brand personality as a branding construct has received
considerable interest, which has led to a significant effort to develop tools to measure the …

Strong brand equity is significantly correlated with revenues for quick-service restaurants. In
a study 394 respondents gauged the strength of seven quick service restaurant brands …