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[ספר][B] The public relations handbook
A Theaker, J Curran - 2004 - api.taylorfrancis.com
When first writing this book, my main aim was to provide a textbook that drew on the UK
experience of public relations, having been frustrated during many years of teaching the …
experience of public relations, having been frustrated during many years of teaching the …
Creating business value through corporate communication: A theory-based framework and its practical application
A Zerfass, C Viertmann - Journal of Communication Management, 2017 - emerald.com
Purpose The purpose of this paper is to report on a multi-step research project which
explores concepts that explain communication value across different disciplines and builds …
explores concepts that explain communication value across different disciplines and builds …
'PESO'media strategy shifts to 'SOEP': Opportunities and ethical dilemmas
J Macnamara, M Lwin, A Adi, A Zerfass - Public Relations Review, 2016 - Elsevier
It is well established that the internet, and particularly the unprecedented growth of social
media, are changing the mediascape and media practices in advertising, public relations …
media, are changing the mediascape and media practices in advertising, public relations …
Communication in times of crisis: The stakeholder relationship under pressure
TGLA van der Meer, P Verhoeven, HWJ Beentjes… - Public Relations …, 2017 - Elsevier
This paper studies how stakeholder relationships change when an organization undergoes
a crisis as compared to routine circumstances. During crises, the stakeholder relationships …
a crisis as compared to routine circumstances. During crises, the stakeholder relationships …
[PDF][PDF] Internal communication
L Yeomans, L FitzPatrick - 2017 - eprints.leedsbeckett.ac.uk
• What is internal communication? Perspectives and definitions• What does an internal
communication function do?• What matters to employees: motivation in the workplace• …
communication function do?• What matters to employees: motivation in the workplace• …
Communication evaluation and measurement: Skills, practices and utilization in European organizations
Purpose The purpose of this paper is to examine the status quo of communication
evaluation and measurement practices in communication departments of companies, non …
evaluation and measurement practices in communication departments of companies, non …
A comparative excellence framework for communication management
Purpose Why are excellent communication departments actually outstanding? The purpose
of this paper is to address this question from a multidisciplinary perspective and identify two …
of this paper is to address this question from a multidisciplinary perspective and identify two …
Male and female communication, leadership styles and the position of women in public relations
This article discusses results of the largest European survey among communication and
public relations (PR) practitioners regarding the position of women in the industry. The …
public relations (PR) practitioners regarding the position of women in the industry. The …
The role of internal communication in start-ups: state of research and practical approaches
C Wolf, A Godulla, L Beck… - Start-up and …, 2024 - taylorfrancis.com
Start-ups differ from established organizations in having limited routines and undergoing
constant change that shapes their communicative structures. Although they are dependent …
constant change that shapes their communicative structures. Although they are dependent …
Corporate Listening und Issues Management in der Unternehmenskommunikation
D Ingenhoff, M Borner, A Zerfaß - Handbuch Unternehmenskommunikation, 2019 - Springer
Unternehmenskommunikation wird in Theorie und Praxis häufig auf die Vermittlung von
Botschaften, Marken und Images an interne und externe Stakeholder oder auf die …
Botschaften, Marken und Images an interne und externe Stakeholder oder auf die …