This book focuses on different algorithms and models related to AI, big data and IoT used for
various domains. It enables the reader to have a broader and deeper understanding of …

The use of IoT and artificial intelligence (AI) technologies and blockchain technology in the
marketing field is an emerging topic in the new digitization era. The chapter aims to create a …

Artificial intelligence, blockchain, IoT, and virtual reality are technologies that are driving
significant changes in marketing. At the same time, these technologies are introducing new …

Marketing research has been through a significant evolution in the digital age. The evolution
of technology has had a cross-cutting impact on the discipline. In light of this, a perspective …

Marketing is one of the most important organizational units and one of the most important
value chain processes in organizations. Since this part of the organization shows the final …

Internet of Things (IoT) offers a great opportunity for manufacturers to optimize their
production process. With the use of IoT, manufacturers can now collect and analyze real …