Video-sharing platforms (VSPs) such as YouTube, TikTok, and Twitch have grown rapidly in
recent years and attracted millions of users. Research topics such as online communities …

Abstract Live Streaming Commerce (LSC) is proliferating in China and gaining traction
worldwide. LSC is an e-commerce service where sellers communicate with consumers …

Social live streaming services are becoming increasingly popular worldwide, and viewers'
gifting behavior is critical to the success of the business model of these services. However …

Virtual paid gifts from viewers are the main revenue source for the live streaming gaming
industry, with massively multiplayer online games (MMOG) currently representing the most …

The surge in the popularity of live streaming, a recent addition to social media, has
expanded informal learning and the possibilities for knowledge acquisition in online spaces …

This study examined gender differences in social live streaming service (SLSS) use by
focusing on audience needs for Real-life Communication, Escape, Fun Seeking, Partnership …

Mindfulness practice has many mental and physical well-being benefits. With the increased
popularity of live stream technologies and the impact of COVID-19, many people have …

Viewer gifting is an important business mode in live streaming industry, which closely relates
to the income of the platforms and streamers. Previous studies on gifting prediction are often …

Game live streaming has become increasingly popular and web streamer is widely
recognized as a real career. A streamer is anticipated to entertain viewers, build …

Increasingly popular live-streaming applications, such as 17 Media, offer new mechanisms
of social exchange through digital gifting in real time. The present study provides an …