People worldwide are largely engaged and attached with the web 2.0 technology and Social
media platforms. By the same token, businesses start looking at such technologies as …

This study attempts to model the factors that affect the system's use, user satisfaction, net
benefits, and user loyalty to digital library services. We developed the proposed framework …

Purpose Digital technologies have become indispensable in businesses and are gaining
attention in academic institutions context too. Digital technological ecosystems provide a …

Social networks sites have a considerable impact on all our life aspects, especially the
educational sector. This study aims at identifying the factors affecting students' actual usage …

Purpose This study investigates the relationship between social commerce adoption
determinants, perceived trust and purchase behaviour among pastry product consumers …

Purpose This study aims to explore the factors that affect higher education students'
behavioral intention and use of social media for educational purposes in the COVID-19 era …

Purpose The rise of digital transaction technology has been transformative for businesses
however consumer attitudes to this technology can vary. The comparison of Australians …

This study applied the unified theory of acceptance and use of technology 2 to examine
acceptance and use of social networking sites in a marketing setting. This study uses 370 …

Social media is online sources that facilitate individuals‟ engagement with different types of
content exchange, easy access to information and reach the public. Almost 24 Million social …

This study investigates smartphone users perceptions of adopting and accepting Mobile
Commerce (MC) based on users perceived adoption under the extended Technology …