Destination brand identity has become a crucial topic in tourism research, garnering
considerable significance recently. This study aims to provide a scholarly contribution by …

Tourism destinations these days focus on tourism development with little marketing
attention. This study's main aim is to assess destination marketing challenges and prospects …

Abstract In 2015 the United Nations (UN), after consultation with various stakeholders, came
up with 17 Sustainable Development Goals (SDGs) and 169 targets which they termed …

In today's rapidly changing work landscape, ensuring a good balance between work and
personal is a critical concern for employees. This equilibrium significantly influences their …

Nation branding, commonly understood as the application of branding techniques to
nations, is a topic that has drawn attention and prompted considerable discussion for the last …

This independent study aims to investigate the influence of Chinese tourists' personal data,
tourist behaviour and information sources on Chinese tourists' satisfaction with travel in …

In today's rapidly changing work landscape, ensuring a good balance between work and
personal is a critical concern for employees. This equilibrium significantly influences their …

Abstract AbstrakKajian Nation Branding dalam Event INAFEST 2017 di Shanghai Tiongkok,
diawali dengan permasalahan kurang gaungnya penyelenggaraan pariwisata internasional …