[BOOK][B] Persuasive advertising: Evidence-based principles

J Armstrong - 2010 - books.google.com
Written by a leading authority, this book is a comprehensive and definitive guide to
advertising that incorporates a vast amount of research and expert opinion. It draws upon …

Argument strength is in the eye of the beholder: Audience effects in persuasion

SM Lukin, P Anand, M Walker, S Whittaker - arxiv preprint arxiv …, 2017 - arxiv.org
Americans spend about a third of their time online, with many participating in online
conversations on social and political issues. We hypothesize that social media arguments …

Evidence-based advertising: An application to persuasion

J Scott Armstrong - International Journal of Advertising, 2011 - Taylor & Francis
Complex phenomena such as advertising are difficult to understand. As a result, extensive
and repeated testing of diverse alternative reasonable hypotheses is necessary in order to …

Can an android persuade you?

K Ogawa, C Bartneck, D Sakamoto… - RO-MAN 2009-The …, 2009 - ieeexplore.ieee.org
The first robotic copies of real humans have become available. They enable their users to be
physically present in multiple locations at the same time. This study investigates what …

Multiple-robot conversational patterns for concealing incoherent responses

T Arimoto, Y Yoshikawa, H Ishiguro - International Journal of Social …, 2018 - Springer
Conversational robots, which are used in the fields of education, therapy, and in expositions,
are expected to keep a user engaged in conversation. However, these robots sometimes …

Humanoid robots as a broadcasting communication medium in open public spaces

D Sakamoto, K Hayashi, T Kanda, M Shiomi… - International Journal of …, 2009 - Springer
This paper reports a method that uses humanoid robots as a communication medium. Even
though many interactive robots are being developed, their interactivity remains much poorer …

Persuasive online-selling in quality and taste domains

M Zanker, M Bricman, S Gordea, D Jannach… - E-Commerce and Web …, 2006 - Springer
Abstract 'Quality & taste'products like wine or fine cigars are one of the fastest growing
product sectors in e-commerce. Online shops for these types of products require on the one …

Leaders or Team-Mates: Exploring the Role-Based Relationship Between Multiple Intelligent Agents in Driving Scenarios: Research on the Role-Based Relationship …

S Li, X Yuan, X Zhao, S Yang - International Conference on Human …, 2023 - Springer
Intelligent agents (IAs) are increasingly used in vehicles and associated services (eg
navigation, entertainment) to enhance user experience, as IAs were applied to the car and …

Field Experiments on the Effects of Multiple-Robot Expressions for Robot Influence in Recommendation Situations

Y Hatano, J Baba, J Nakanishi… - IEEE Robotics and …, 2024 - ieeexplore.ieee.org
Teleoperated social robots are becoming increasingly prevalent in society. To address the
issue of their lack of influence, researchers have explored the use of multiple robots …

Attention-guidance method based on conforming behavior of multiple virtual agents for pedestrians

N Yoshida, T Yonezawa - Proceedings of the 21st ACM International …, 2021 - dl.acm.org
Humans observe the behavior of others and exhibit conforming behavior according to the
situation. In this study, we propose a method to change the user's walking behavior and …