[BOOK][B] Persuasive advertising: Evidence-based principles
J Armstrong - 2010 - books.google.com
Written by a leading authority, this book is a comprehensive and definitive guide to
advertising that incorporates a vast amount of research and expert opinion. It draws upon …
advertising that incorporates a vast amount of research and expert opinion. It draws upon …
Argument strength is in the eye of the beholder: Audience effects in persuasion
Americans spend about a third of their time online, with many participating in online
conversations on social and political issues. We hypothesize that social media arguments …
conversations on social and political issues. We hypothesize that social media arguments …
Evidence-based advertising: An application to persuasion
J Scott Armstrong - International Journal of Advertising, 2011 - Taylor & Francis
Complex phenomena such as advertising are difficult to understand. As a result, extensive
and repeated testing of diverse alternative reasonable hypotheses is necessary in order to …
and repeated testing of diverse alternative reasonable hypotheses is necessary in order to …
Can an android persuade you?
The first robotic copies of real humans have become available. They enable their users to be
physically present in multiple locations at the same time. This study investigates what …
physically present in multiple locations at the same time. This study investigates what …
Multiple-robot conversational patterns for concealing incoherent responses
Conversational robots, which are used in the fields of education, therapy, and in expositions,
are expected to keep a user engaged in conversation. However, these robots sometimes …
are expected to keep a user engaged in conversation. However, these robots sometimes …
Humanoid robots as a broadcasting communication medium in open public spaces
This paper reports a method that uses humanoid robots as a communication medium. Even
though many interactive robots are being developed, their interactivity remains much poorer …
though many interactive robots are being developed, their interactivity remains much poorer …
Persuasive online-selling in quality and taste domains
Abstract 'Quality & taste'products like wine or fine cigars are one of the fastest growing
product sectors in e-commerce. Online shops for these types of products require on the one …
product sectors in e-commerce. Online shops for these types of products require on the one …
Leaders or Team-Mates: Exploring the Role-Based Relationship Between Multiple Intelligent Agents in Driving Scenarios: Research on the Role-Based Relationship …
S Li, X Yuan, X Zhao, S Yang - International Conference on Human …, 2023 - Springer
Intelligent agents (IAs) are increasingly used in vehicles and associated services (eg
navigation, entertainment) to enhance user experience, as IAs were applied to the car and …
navigation, entertainment) to enhance user experience, as IAs were applied to the car and …
Field Experiments on the Effects of Multiple-Robot Expressions for Robot Influence in Recommendation Situations
Teleoperated social robots are becoming increasingly prevalent in society. To address the
issue of their lack of influence, researchers have explored the use of multiple robots …
issue of their lack of influence, researchers have explored the use of multiple robots …
Attention-guidance method based on conforming behavior of multiple virtual agents for pedestrians
N Yoshida, T Yonezawa - Proceedings of the 21st ACM International …, 2021 - dl.acm.org
Humans observe the behavior of others and exhibit conforming behavior according to the
situation. In this study, we propose a method to change the user's walking behavior and …
situation. In this study, we propose a method to change the user's walking behavior and …