This contribution offers a systematic and complete overview of the scientific literature in the
field of place marketing and place branding research. A total of 1172 articles published …

Purpose Although place branding (PB) has been researched and practised for several
years, the number of studies examining the role of internal stakeholders is still limited. The …

The essential planning resource and framework for nonprofit leaders Strategic Planning for
Public and Nonprofit Organizations is the comprehensive, practical guide to building and …

Purpose City branding has gained popularity as governance strategy. However, the
academic underpinning is still poor, and city branding needs a more critical …

City promotion, city marketing and city branding are all frequently mentioned and examined
in the literature on urban governance. Based on the goals and characteristics of different city …

How can small cities make an impact in a globalizing world dominated by 'world cities' and
urban development strategies aimed at increasing agglomeration? This book addresses the …

Through a critical reading of city branding theories and practices, this article identifies a
nexus between city branding and urban planning related to master planning and …

This study discusses residents' involvement in the co-creation of a city brand, their
perceptions about brand identity and authenticity and the fit with their sense of place. The …

Purpose This research has three research objectives. First, this research will demonstrate
that the link between consumers' attitude towards a region and their intention to purchase …

Purpose This study aims to explore whether adopting a sustainability narrative in city
branding and urban development strategies results in more inclusive governance …