This article provides a single-case research study of Huai Nam Guen village in Chiang Rai
province, Thailand. Through identifying the important facilitators and possible inhibitors to …

This article underpins on a literature review ie of the Buddhist Canons of knowledge, that
traces the roots of the study of people's behaviours back to 2500-plus years old, and …

This is a book about strategic management, which is based on the research works of the
author. The book has more than 1,000 cited references. The readers ie students, research …

The current study aims to investigate the revisit intention of tea tourists, and its determinants,
including attitude, subjective norm, and tea tourism satisfaction. The sample included 409 …

COVID-19 pandemic disrupted the global economy in an unprecedented manner, which
includes the coffee industry. This paper seeks to provide insights as to how coffee farmers …

The contents of this research book are derived from the research works of the authors, with
the sources of information based on the authors' expertise and experiences as tourism and …

E-commerce and traditional commerce have utilized celebrity endorsements to enhance the
promotion of their products and services and cultivate brand images that align with …

In today's world, finding practical solutions to deal with rural developments is required for the
survival of the villages. On the other hand, many countries consider tourism as the economic …

Coffee production in Sarawak has been facing numerous challenges, such as low
productivity, limited market access, lack of professional assistance, and poor production …

Abstract Doi Chang Village is in Wawee, Chiang Rai, on the mountain peak, near the source
of a river and the home of hill tribes; Akkha, Lisu. In the past, swidden agriculture was …