Attributed to the recent COVID-19 pandemic, panic buying is now a frequent occurrence in
many countries, leading to stockouts and supply chain disruptions. Consequently, it has …

Panic buying has re‐emerged as a 'new'normal consumer behaviour and has become a
co** mechanism for real and perceived dangers associated with COVID‐19. Despite the …

COVID-19 has radically transformed many aspects of human life and global society both
now and for many years to come. A key aspect of the transformation has been increased …

The government of Qatar took strong containment measures to prevent the spread of COVID-
19 with restrictions on daily living such as social distancing and the closing of businesses …

What are the effects of a brand's owned social media? This meta-analysis examines the
impact of owned social media on social media engagement and sales. Whereas the findings …

This study investigates the impact of nostalgic advertising and perceived destination types
on tourists using four experiments. Study 1a and Study 1b revealed that destination …

Purpose There is growing interest among marketers in advertising and promoting their
brands by adopting an online celebrity endorsement strategy. However, how online …

To advance understanding of how well different types of brand relationships drive customer
brand loyalty and to help companies improve the effectiveness of their relationship-building …

In recent years, the extensive use of digital human avatar (DHA) endorsement has emerged.
DHA endorsement often entails the use of real products, eg, wearing real clothes, which …

In this article, we consider why employing realistic experimental designs and measuring
actual behavior is important and beneficial for consumer research. More specifically, we …