This review focuses on the research conducted over the years on the effects of facility-based
environmental cues, or “atmospherics”, on buyer behavior. We review the pertinent literature …

Using product assortment to gain a sustainable differentiation is becoming increasingly
difficult in the current retail environment and is likely to become even more challenging as …

This contribution stresses the relationship between customer satisfaction and customer
loyalty. Several hypotheses on the relationship in question are stated based on different …

The COVID-19 pandemic has significantly influenced our daily and social lives as well as
our consumption patterns. This paper focuses on the relationship between the COVID-19 …

An updated and refreshed edition of the groundbreaking book that shows how people can
be nudged toward decisions that will improve their lives" If you've read Nudge and think you …

Background The idea that behaviour can be influenced at population level by altering the
environments within which people make choices (choice architecture) has gained traction in …

BEHAVIORAL ECONOMICS increases the explanatory power of economics by providing it
with more realistic psychological foundations. This book consists of representative recent …