Metaverse in marketing and logistics: the state of the art and the path forward

GWH Tan, ECX Aw, TH Cham, KB Ooi… - Asia Pacific Journal of …, 2023‏ - emerald.com
Purpose Ever since its emergence, the metaverse has presented opportunities and
disruptions to every stakeholder, including individual users and organizations. This article …

Map** metaverse research: identifying future research areas based on bibliometric and topic modeling techniques

A Rejeb, K Rejeb, H Treiblmaier - Information, 2023‏ - mdpi.com
The metaverse represents an immersive digital environment that has garnered significant
attention as a result of its potential to revolutionize various industry sectors and its profound …

[HTML][HTML] Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology …

R Payal, N Sharma, YK Dwivedi - Electronic Commerce Research and …, 2024‏ - Elsevier
We propose metaverse as a medium for customer brand active engagement and for
stimulating the purchase intentions towards a brand in real world. The participants recruited …

[HTML][HTML] Metaverse governance: An empirical analysis of voting within Decentralized Autonomous Organizations

M Goldberg, F Schär - Journal of Business Research, 2023‏ - Elsevier
In this paper we explore the importance of platform governance. We discuss various
problems of centralized architecture in the context of the metaverse or sharing economy …

[HTML][HTML] Unravelling the techno-functional building blocks of metaverse ecosystems–a review and research agenda

AK Kar, PS Varsha - International Journal of Information Management Data …, 2023‏ - Elsevier
The metaverse as a hyper-connected digital cosmos, holds great potential for resha** the
future of business and consumer interactions in a world where different virtual realities blend …

[HTML][HTML] Toward an integration of blockchain technology in the food supply chain

C Cozzio, G Viglia, L Lemarie, S Cerutti - Journal of Business Research, 2023‏ - Elsevier
The traceability of what we eat is a lingering issue. Blockchain enables transparency across
the value chain as it tracks a product's origin, location, and history. In this work we adopt a …

The impact of trust-building mechanisms on purchase intention towards metaverse shop**: the moderating role of age

L Zhang, MA Anjum, Y Wang - International Journal of Human …, 2024‏ - Taylor & Francis
Given the uncertainty of online transactions in metaverse shop**, the digital economy
encourages building a trustworthy virtual environment. Based on media richness theory, this …

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

YK Dwivedi, L Hughes, Y Wang… - Psychology & …, 2023‏ - Wiley Online Library
The initial hype and fanfare from the Meta Platforms view of how the metaverse could be
brought to life has evolved into an ongoing discussion of not only the metaverse's impact on …

Blockchain technology and supply chain performance: The role of trust and relational capabilities

S Pattanayak, M Ramkumar, M Goswami… - International Journal of …, 2024‏ - Elsevier
Blockchain technology (BCT) has become a focal point of attention within the field of supply
chain management (SCM), characterized as a transformative and disruptive technology …

[HTML][HTML] Advances in metaverse investigation: streams of research and future agenda

M Trunfio, S Rossi - Virtual Worlds, 2022‏ - mdpi.com
The metaverse has increasingly attracted the attention of academics and practitioners, who
attempt to better understand its theoretical foundations and business application areas. This …