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[HTML][HTML] Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing
Augmented reality (AR) merges virtual elements with our physical context. Although there is
evidence in marketing that AR may be superior to alternative formats, there is a lack of work …
evidence in marketing that AR may be superior to alternative formats, there is a lack of work …
The impact of voice assistants' intelligent attributes on consumer well-being: Findings from PLS-SEM and fsQCA
W Kang, B Shao - Journal of Retailing and Consumer Services, 2023 - Elsevier
The enhancement of consumer well-being is critical for technology companies in building
customer loyalty. Voice assistants (VAs), as the intelligent products launched by technology …
customer loyalty. Voice assistants (VAs), as the intelligent products launched by technology …
[HTML][HTML] Mobile payments for bottom of the pyramid: Towards a positive social change
Mobile payment systems are increasingly seen as the lifeline of an economy and recognized
as a harbinger of financial inclusion for the bottom of the pyramid (BoP). The present study …
as a harbinger of financial inclusion for the bottom of the pyramid (BoP). The present study …
Cash rich to cashless market: Segmentation and profiling of Fintech-led-Mobile payment users
Considering the growing prominence of the Fintech-led-Mobile-Payment (FMP) platform, it
has become imperative for practitioners and academicians to look beyond technology …
has become imperative for practitioners and academicians to look beyond technology …
The diffusion of mobile payments: Profiling the adopters and non-adopters, Roger's way
This study aims to establish various market segments based on consumers' attitudinal
elements influencing the adoption of mobile payments (m-payments). It also examines the …
elements influencing the adoption of mobile payments (m-payments). It also examines the …
[HTML][HTML] An empirical study of user adoption of cryptocurrency using blockchain technology: analysing role of success factors like technology awareness and financial …
The study aims to investigate how an individual's technology awareness, subjective financial
literacy and personal innovativeness characteristics impact the intention to use blockchain …
literacy and personal innovativeness characteristics impact the intention to use blockchain …
Mobile wallets adoption: Pre-and post-adoption dynamics of mobile wallets usage
Purpose The main objectives of this study are (1) to identify the determinants of pre-and post-
adoption dynamics of mobile wallets (m-wallets) usage;(2) to propose and test the linkage …
adoption dynamics of mobile wallets (m-wallets) usage;(2) to propose and test the linkage …
Factors impacting mobile banking in India: Empirical approach extending UTAUT2 with perceived value and trust
The aim of this research is to study the factors impacting usage of mobile banking
(mBanking) by consumers in India. The study adopts the Extended Unified Theory of …
(mBanking) by consumers in India. The study adopts the Extended Unified Theory of …
[HTML][HTML] From chalk to clicks–The impact of (rapid) technology adoption on employee emotions in the higher education sector
Abstract Drawing on Appraisal Theory, this study explores the psychological impact of
technology adoption during the first year of the COVID-19 pandemic on UK Higher …
technology adoption during the first year of the COVID-19 pandemic on UK Higher …
Measuring consumer perception of overall brand equity drivers for m-payments
Purpose The objective of this study was to investigate the relationship between various
drivers of consumer-based brand equity (CBBE) for m-payments and to demonstrate …
drivers of consumer-based brand equity (CBBE) for m-payments and to demonstrate …