[HTML][HTML] Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing

H Kumar, PA Rauschnabel, MN Agarwal… - Information & …, 2024‏ - Elsevier
Augmented reality (AR) merges virtual elements with our physical context. Although there is
evidence in marketing that AR may be superior to alternative formats, there is a lack of work …

The impact of voice assistants' intelligent attributes on consumer well-being: Findings from PLS-SEM and fsQCA

W Kang, B Shao - Journal of Retailing and Consumer Services, 2023‏ - Elsevier
The enhancement of consumer well-being is critical for technology companies in building
customer loyalty. Voice assistants (VAs), as the intelligent products launched by technology …

[HTML][HTML] Mobile payments for bottom of the pyramid: Towards a positive social change

N Sinha, J Paul, N Singh - Technological Forecasting and Social Change, 2024‏ - Elsevier
Mobile payment systems are increasingly seen as the lifeline of an economy and recognized
as a harbinger of financial inclusion for the bottom of the pyramid (BoP). The present study …

Cash rich to cashless market: Segmentation and profiling of Fintech-led-Mobile payment users

D Jaiswal, A Mohan, AK Deshmukh - Technological Forecasting and Social …, 2023‏ - Elsevier
Considering the growing prominence of the Fintech-led-Mobile-Payment (FMP) platform, it
has become imperative for practitioners and academicians to look beyond technology …

The diffusion of mobile payments: Profiling the adopters and non-adopters, Roger's way

G Dash, K Sharma, N Yadav - Journal of Retailing and Consumer Services, 2023‏ - Elsevier
This study aims to establish various market segments based on consumers' attitudinal
elements influencing the adoption of mobile payments (m-payments). It also examines the …

[HTML][HTML] An empirical study of user adoption of cryptocurrency using blockchain technology: analysing role of success factors like technology awareness and financial …

V Kumari, PK Bala, S Chakraborty - Journal of Theoretical and Applied …, 2023‏ - mdpi.com
The study aims to investigate how an individual's technology awareness, subjective financial
literacy and personal innovativeness characteristics impact the intention to use blockchain …

Mobile wallets adoption: Pre-and post-adoption dynamics of mobile wallets usage

D Jaiswal, V Kaushal, A Mohan… - Marketing Intelligence & …, 2022‏ - emerald.com
Purpose The main objectives of this study are (1) to identify the determinants of pre-and post-
adoption dynamics of mobile wallets (m-wallets) usage;(2) to propose and test the linkage …

Factors impacting mobile banking in India: Empirical approach extending UTAUT2 with perceived value and trust

R Sankaran, S Chakraborty - IIM Kozhikode Society & …, 2021‏ - journals.sagepub.com
The aim of this research is to study the factors impacting usage of mobile banking
(mBanking) by consumers in India. The study adopts the Extended Unified Theory of …

[HTML][HTML] From chalk to clicks–The impact of (rapid) technology adoption on employee emotions in the higher education sector

C Apostolidis, A Devine, A Jabbar - Technological Forecasting and Social …, 2022‏ - Elsevier
Abstract Drawing on Appraisal Theory, this study explores the psychological impact of
technology adoption during the first year of the COVID-19 pandemic on UK Higher …

Measuring consumer perception of overall brand equity drivers for m-payments

R Sankaran, S Chakraborty - International Journal of Bank Marketing, 2023‏ - emerald.com
Purpose The objective of this study was to investigate the relationship between various
drivers of consumer-based brand equity (CBBE) for m-payments and to demonstrate …