Digital transformation: A multidisciplinary perspective and future research agenda
Digital transformation has had an unprecedented influence on all sectors of business over
the last decade. We are now entering an era characterized by the extensive digital …
the last decade. We are now entering an era characterized by the extensive digital …
Achieving close psychological distance and experiential value in the MarTech servicescape: a mindfulness-oriented service perspective
TL Huang, HFL Chung - Journal of Research in Interactive Marketing, 2024 - emerald.com
Purpose Marketing Technology (Martech) is the cornerstone of creating digital experiences
and interactive marketing, providing consumers with high experiential value. Drawing on the …
and interactive marketing, providing consumers with high experiential value. Drawing on the …
Perceptions and drivers of the metaverse adoption: A mixed‐methods study
Metaverse has garnered considerable attention in recent times. Given its swift pace of
development, it is imperative to study the adoption of the metaverse. This study analyses the …
development, it is imperative to study the adoption of the metaverse. This study analyses the …
“Fake it, you can touch it”: a study of virtual touch effects based on VR technology
L ** experiences. It not only enables more detailed product …
[PDF][PDF] ANALYZING MONETIZATION TECHNIQUES IN AR AND VR APPLICATIONS: CHALLENGES, STRATEGIES, MARKET IMPLICATIONS
AG Naik, A Reddy - academia.edu
ABSTRACT The Augmented Reality (AR) and Virtual Reality (VR) industry has undergone
exponential growth, resha** how individuals engage with digital content across diverse …
exponential growth, resha** how individuals engage with digital content across diverse …