Ad avoidance in the digital context: A systematic literature review and research agenda
The recent growth in digital marketing investments and revenues has attracted the attention
of both marketing practitioners and scholars. However, this growth has dramatically …
of both marketing practitioners and scholars. However, this growth has dramatically …
Getting a little too personal? Positive and negative effects of personalized advertising on online multitaskers
Given the increasing number of personalized ads and the prevalence of media multitasking,
understanding the impact of online privacy concern on ad outcomes is important. However …
understanding the impact of online privacy concern on ad outcomes is important. However …
Baby Boomers, Generation X and Generation Y: Identifying generational differences in effects of personality traits in on-demand radio use
S Lissitsa, T Laor - Technology in society, 2021 - Elsevier
On-demand radio has radically changed the definition and essence of the radio landscape,
providing consumers greater flexibility to manage their content consumption anytime and …
providing consumers greater flexibility to manage their content consumption anytime and …
Understanding ad avoidance on Facebook: Antecedents and outcomes of psychological reactance
Applying psychological reactance theory (PRT) as a theoretical framework, this study
investigates reactance-related factors to better understand why consumers avoid advertising …
investigates reactance-related factors to better understand why consumers avoid advertising …
[HTML][HTML] Social commerce advertising avoidance and shop** cart abandonment: A fs/QCA analysis of German consumers
In recent years, due to the extensive use of social media advertisement and the
development of social commerce tools, scholars and practitioners pay more attention to …
development of social commerce tools, scholars and practitioners pay more attention to …
Are you talking to me? Generation X, Y, Z responses to mobile advertising
This study explores intergenerational differences in attitudes toward mobile advertising
(addressing their informativeness, irritation, trustworthiness, entertainment, and …
(addressing their informativeness, irritation, trustworthiness, entertainment, and …
The Silent Generation vs Baby Boomers: Socio-demographic and psychological predictors of the “gray” digital inequalities
The current study examined the socio-demographic and psychological factors associated
with using digital search engines among two generations of older adults. The self …
with using digital search engines among two generations of older adults. The self …
Everyday artificial intelligence unveiled: Societal awareness of technological transformation
Research background: As Artificial Intelligence (AI) weaves into the fabric of daily life, its
societal and economic implications underscore the urgency of embracing an environment …
societal and economic implications underscore the urgency of embracing an environment …
Who'S clicking on on-demand? media consumption patterns of generations Y & Z
The current research looks at media consumption patterns of members of generations Y and
Z, who grew up in an age of significant digital communications and Internet changes. A …
Z, who grew up in an age of significant digital communications and Internet changes. A …
Exploring age differences in motivations for and acceptance of chatbot communication in a customer service context
MJ van der Goot, T Pilgrim - … workshop on chatbot research and design, 2019 - Springer
This qualitative interview study explores age differences in perceptions of chatbot
communication in a customer service context. Socioemotional selectivity theory and …
communication in a customer service context. Socioemotional selectivity theory and …