A systematic review of quantitative studies on the enjoyment of digital entertainment games
Enjoyment has been identified as a central component of the player experience (PX), but
various, overlap** concepts within PX make it difficult to develop valid measures and a …
various, overlap** concepts within PX make it difficult to develop valid measures and a …
Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences
Driven by the proliferation of augmented reality (AR) technologies, many firms are pursuing
a strategy of service augmentation to enhance customers' online service experiences …
a strategy of service augmentation to enhance customers' online service experiences …
How to get there when you are there already? Defining presence in virtual reality and the importance of perceived realism
The aim of the current opinion paper is to challenge the current definition of presence in the
context of virtual reality (VR). Opticians do not only measure visual acuity but also the visual …
context of virtual reality (VR). Opticians do not only measure visual acuity but also the visual …
Sexualizing media use and self-objectification: A meta-analysis
Objectification theorists suggest that exposure to sexualizing media increases self-
objectification among individuals. Correlational and experimental research examining this …
objectification among individuals. Correlational and experimental research examining this …
Identifying the response factors in the formation of a sense of presence and a destination image from a 360-degree virtual tour
X Wu, IKW Lai - Journal of Destination Marketing & Management, 2021 - Elsevier
There is a trend for destination marketers to create a 360-degree virtual video to promote
their tourist spots. This study examines how the response factors to a 360-degree virtual tour …
their tourist spots. This study examines how the response factors to a 360-degree virtual tour …
[HTML][HTML] E-learning continuance: The impact of interactivity and the mediating role of imagery, presence and flow
I Rodríguez-Ardura, A Meseguer-Artola - Information & Management, 2016 - Elsevier
This paper empirically examines the impact of the interactivity elicited by e-learning
environments for higher education. By considering the underlying processes of imagery …
environments for higher education. By considering the underlying processes of imagery …
Another look at 'being there'experiences in digital media: Exploring connections of telepresence with mental imagery
Substantial multidisciplinary research has established foundational support for the
consumer behaviour phenomenon that underlies the experience of telepresence within …
consumer behaviour phenomenon that underlies the experience of telepresence within …
Augmented reality as a product presentation tool: focusing on the role of product information and presence in AR
As augmented reality (AR) technology advances, marketers are eager to adopt the
technology for communication to persuade consumers to develop favorable attitudes and …
technology for communication to persuade consumers to develop favorable attitudes and …
[HTML][HTML] Imagine & immerse yourself: Does visuospatial imagery moderate learning in virtual reality?
Findings on the effectiveness of learning in immersive virtual reality (IVR) are mixed. While
studies suggest that the sense of spatial presence in IVR enhances enjoyment and thus …
studies suggest that the sense of spatial presence in IVR enhances enjoyment and thus …
Narrative effects
Stories can provide a powerful means of communication, entertainment, and persuasion.
The authors review models of narrative effects (eg, the transportation imagery model, the …
The authors review models of narrative effects (eg, the transportation imagery model, the …