Marketing research on Mobile apps: past, present and future
We present an integrative review of existing marketing research on mobile apps, clarifying
and expanding what is known around how apps shape customer experiences and value …
and expanding what is known around how apps shape customer experiences and value …
Consumer trust and perceived risk for voice-controlled artificial intelligence: The case of Siri
Artificial intelligence (AI) has the potential to change consumer behavior. However, despite
billions of consumers using mobile smart phones, adoption of (artificial) intelligent voice …
billions of consumers using mobile smart phones, adoption of (artificial) intelligent voice …
Banking “on-the-go”: examining consumers' adoption of mobile banking services
Purpose This paper aims to examine consumers' adoption of mobile technology to facilitate
their banking services and activities, and to investigate the factors influencing their adoption …
their banking services and activities, and to investigate the factors influencing their adoption …
The effect of brand engagement and brand love upon overall brand equity and purchase intention: A moderated–mediated model
P Verma - Journal of Promotion Management, 2021 - Taylor & Francis
In their quest for retaining or enhancing their overall brand equity, firms engage with their
customers. This study investigates if brand engagement blossoms in brand love and the …
customers. This study investigates if brand engagement blossoms in brand love and the …
Engaging customers in value co-creation or co-destruction online
Purpose This paper aims to develop a theoretical model to understand co-creation/co-
destruction of value through customer engagement in online channels. It also investigates …
destruction of value through customer engagement in online channels. It also investigates …
[HTML][HTML] Persuading patients using rhetoric to improve artificial intelligence adoption: experimental study
Background Artificial intelligence (AI) can transform health care processes with its increasing
ability to translate complex structured and unstructured data into actionable clinical …
ability to translate complex structured and unstructured data into actionable clinical …
Role of trust in customer attitude and behaviour formation towards social service robots
This research proposes a model that identifies the antecedents of customers' attitudes and
behaviours towards the utilization of artificially intelligent (AI) social service robots in …
behaviours towards the utilization of artificially intelligent (AI) social service robots in …
Determinants of mobile apps adoption among young adults: theoretical extension and analysis
Mobile applications (apps) are now the most essential part of daily life. In this context, this
study seeks to a) develop and validate a new hybrid model,(as a theoretical lens for future …
study seeks to a) develop and validate a new hybrid model,(as a theoretical lens for future …
Value creation or value destruction: conceptualizing the experiential nature of value‐in‐use
The studies to date on service research have provided a generic overview on customer's
positive value‐in‐use (value creation) as well as negative value‐in‐use (value destruction) …
positive value‐in‐use (value creation) as well as negative value‐in‐use (value destruction) …
[PDF][PDF] Influences of innovation attributes on value perceptions and usage intentions of mobile payment
EST Wang - Journal of Electronic Commerce Research, 2022 - jecr.org
Although previous studies have indicated that innovation attributes and the perceived
utilitarian and hedonic value of mobile payment (m-payment) influence its adoption, few …
utilitarian and hedonic value of mobile payment (m-payment) influence its adoption, few …