Growing in popularity, social media and related channels (eg Instagram, Twitter, and TikTok)
are utilised as sources for sharing information with the power to influence consumers and …

This work examines the determinants of the success of influencer marketing on the youth-
focused TikTok, the fastest growing social network. It analyses the effects of influencers' …

The way each person dresses has been considered a cultural manifestation and a portrait of
societies, where each one expresses their habits, customs and values. The improvement in …

Purpose This study aims to provide one of the first research works that, using the constructs
of the theory of planned behaviour (TPB), analysed the levels of purchase intention of …

The undertaken research examines the impact of green attitude, green customer value (eg,
environmental image and perceived value), and green marketing mix (eg, product …

The dominance of minimalism as a lifestyle among individuals and its influence on
sustainable consumption has increased significantly; still, the concept within academic …

In recent years, influencer marketing has gained significant prominence within the digital
marketing landscape, particularly on platforms such as TikTok. This study seeks to …

Based on the fast-growing sustainable consumption trend and the importance of social
media in consumer decision-making, increasingly companies are introducing green …

With the rapid development of the Internet and new media, the enormous data from social
media and other public platforms have attracted increasing attention to user behavior …

This research examines the impact of social media influencers on green product purchasing
intentions through three studies. Study 1 (N= 195) identifies a consumer preference for …