Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations
Social media influencer marketing has recently received significant attention. Many studies
have explored the parasocial relationship (PSR) formation between influencers and …
have explored the parasocial relationship (PSR) formation between influencers and …
Followers' engagement with instagram influencers: The role of influencers' content and engagement strategy
Influencer marketing has emerged as an effective approach for brands to connect with
customers through social media influencers. Although influencer marketing has attracted …
customers through social media influencers. Although influencer marketing has attracted …
[HTML][HTML] Building influencers' credibility on Instagram: Effects on followers' attitudes and behavioral responses toward the influencer
Collaborations between influencers and brands have become increasingly popular in recent
years. Previous research has mainly focused on influencer marketing as a commercial …
years. Previous research has mainly focused on influencer marketing as a commercial …
“I want to be as trendy as influencers”–how “fear of missing out” leads to buying intention for products endorsed by social media influencers
TCT Dinh, Y Lee - Journal of Research in Interactive Marketing, 2022 - emerald.com
Purpose As social media use rises, the impact of social media influencers on customer
buying decisions increases, due to customers viewing influencers as ideal role models who …
buying decisions increases, due to customers viewing influencers as ideal role models who …
The effect of online customer reviews and celebrity endorsement on young female consumers' purchase intentions
Purpose Young consumers are increasingly using online reviews and celebrity influence to
make purchase decisions. The purpose of this study is to ascertain the influence of online …
make purchase decisions. The purpose of this study is to ascertain the influence of online …
Brand trust as celebrity endorser marketing moderator's role
Celebrity endorsement is a form of marketing communication done both online and offline as
it creates a positive brand attitude. However, its effectiveness in influencing customers' …
it creates a positive brand attitude. However, its effectiveness in influencing customers' …
Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth
S Ren, S Karimi, AB Velázquez, J Cai - Journal of Business Research, 2023 - Elsevier
This research introduces a novel classification for social media influencers, namely
informers and entertainers, and examines the impact of influencer type on engagement and …
informers and entertainers, and examines the impact of influencer type on engagement and …
Social media and influencer marketing for promoting sustainable tourism destinations: The instagram case
Instagram is a critical tool for the selection of tourism destinations. Instagram travel
influencers seem to play a significant role in this process, often using geo-location data to …
influencers seem to play a significant role in this process, often using geo-location data to …
[PDF][PDF] Influencer marketing in travel and tourism: literature review
Influencer marketing has become a powerfull way to influence consumers attitudes and
decisions in choosing products or services they buy based on the recommendations of …
decisions in choosing products or services they buy based on the recommendations of …
Telepresence in live-stream shop**: An experimental study comparing Instagram and the metaverse
Advances in digital platforms allow influencers to use live shows to showcase products,
which has given rise to live-stream shop**. Moreover, new communication forms have …
which has given rise to live-stream shop**. Moreover, new communication forms have …