Social media influencer marketing has recently received significant attention. Many studies
have explored the parasocial relationship (PSR) formation between influencers and …

Influencer marketing aims to promote brands and influence consumer decisions, and recent
technological advances have created options for non-human, virtual influencers. Such …

Una de las redes sociales con mayor crecimiento en la actualidad es Instagram, lo cual
resulta significativo porque apenas celebró su décimo aniversario. Es tal la influencia actual …

Collaborations between influencers and brands have become increasingly popular in recent
years. Previous research has mainly focused on influencer marketing as a commercial …

Purpose As social media use rises, the impact of social media influencers on customer
buying decisions increases, due to customers viewing influencers as ideal role models who …

Influencer marketing has emerged as an effective approach for brands to connect with
customers through social media influencers. Although influencer marketing has attracted …

Advances in digital platforms allow influencers to use live shows to showcase products,
which has given rise to live-stream shop**. Moreover, new communication forms have …

Instagram is a critical tool for the selection of tourism destinations. Instagram travel
influencers seem to play a significant role in this process, often using geo-location data to …

Purpose Young consumers are increasingly using online reviews and celebrity influence to
make purchase decisions. The purpose of this study is to ascertain the influence of online …

This research introduces a novel classification for social media influencers, namely
informers and entertainers, and examines the impact of influencer type on engagement and …