Integration of Kano's Model into Quality Function Deployment: A Review.

N Afshan, PN Sindhuja - IUP Journal of Operations …, 2013 - search.ebscohost.com
In today's competitive world, companies frequently introduce new products or redesign their
existing products to meet the fast changing tastes and preferences of their customers …

Ideas to Concepts Through the Concept Exploration Process

A Ramesh, LP Sai - International Conference on Research into Design, 2023 - Springer
New product introduction is an important contributor to a firm's growth and profitability.
Successful introduction of a new product depends on many factors including marketing and …