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Integration of Kano's Model into Quality Function Deployment: A Review.
N Afshan, PN Sindhuja - IUP Journal of Operations …, 2013 - search.ebscohost.com
In today's competitive world, companies frequently introduce new products or redesign their
existing products to meet the fast changing tastes and preferences of their customers …
existing products to meet the fast changing tastes and preferences of their customers …
Ideas to Concepts Through the Concept Exploration Process
New product introduction is an important contributor to a firm's growth and profitability.
Successful introduction of a new product depends on many factors including marketing and …
Successful introduction of a new product depends on many factors including marketing and …