This paper is designed to test the effect of social media advertisements on brand equity in
fast food restaurant industry. The data were collected using a survey instrument which was …

Building a strong brand requires careful planning and a great deal of long-term investment.
The most distinctive skill of professional marketers is the ability to create, maintain, enhance …

The aim of this study is to examine the relationship of effective advertisement on brand
equity and brand switching behavior of the customers regarding major soft drink brands of …

Social media is a platform of reflection our society to depicts various views and opinions on
how society should live. Social media, either it is printed, electronic or the web helps …

Branding is an important component of an organization's marketing strategy. Successful
branding outcomes are those that result in identification with as well as commitment and …

Background: Nowadays, football is much more than just a sport. In fact, football is a global
industry contributing to many countries' economic and social wealth. Football leagues are …

Marka değeri, son yıllarda pazarlama araştırmalarındaki ana konulardan birisidir. Olumlu
marka değerine sahip güçlü bir marka; daha fazla karlılık, marka yayma olanakları, daha …

Internetið og snjalltæki hafa gjörbylt því hvernig fólk á samskipti hvort við annað. Vinsældir
samfélagsmiðla hafa aukist gríðarlega á nokkrum árum og eru þeir nú notaðir af milljónum …

Para fazer face à crescente competitividade no mercado global, com uma oferta infinita de
marcas e produtos que satisfazem a mesma necessidade ou desejo, os gestores de marca …

Abstract [eng] Due to a constant growth of technology and expansion of the internet,
companies have increasing opportunities to actively connect and communicate with their …