One measure to mitigate the carbon emissions created from air travel is voluntary carbon
offsets (VCO). As a voluntary measure, the question of whether there is willingness to pay …

Green purchase behavior is evolving and is of growing interest to academic and business
circles. To encourage the adoption of green products, it is important to identify moderators …

A comprehensive literature review on voluntary carbon offsetting (VCO) programs in aviation
highlights a predominant focus on offsetters' sociodemographic traits, behavioral triggers …

While prior research suggests that consumers are willing to pay higher prices for products
with environmentally friendly attributes, this relationship may not apply to “circular economy” …

COVID-19 has accelerated the substitution of videoconferencing for business travel.
However, little research exists about the decision-making behavior of business travelers …

As research on sustainability orientation across generations is still sparse, we contribute to
literature by enriching this research field, focusing on Generation Z ('Zers') and X ('Xers') …

Over the last decade, many studies have started to focus on understanding customers' green
purchase intentions since the increasing importance of environmental issues in the hotel …

Concern about green practices by companies and people has grown exponentially
worldwide, considering them as a key element sustaining the development of competitive …

In this modern age of digitalization, consumers have access to an ample amount of
information regarding a product's quality and benefits, which makes consumers more …

Voluntary offsetting of flight-related emissions is an important cornerstone of passengers'
individual efforts to contribute to climate change mitigation. Hence, many scientific studies …