Since the beginning of the 2000s, online commerce has been gradually taking over and
sha** the global marketplace. This has led several scholars to study the phenomenon …

To cope with the digital transition exacerbated by the COVID-19 pandemic, managers of
manufacturing small and medium enterprises (SMEs) need to adopt innovative practices to …

Platform supply chains are emerging as a new form of global supply chain that encompass
reselling, agency selling, and hybrid selling modes. This paper examines the impact of store …

With the growing environmental awareness and the introduction of store brands in online
platforms, product competition between the manufacturer and e-tailer is fierce. The impact of …

As a type of internet and business intelligence technology, recommender systems have
been widely adopted by store brands to improve brand competition and to affect consumers' …

Owing to the rapid development of live-stream e-commerce, firms are selling their products
directly to consumers via live-stream (LS), a business practice known as LS selling. This …

Relying on the rapid development of information and internet technologies, e-commerce has
boomed over the past decade. As a link between manufacturers and consumers, the e …

Brand spillover, which arises frequently and increasingly, becomes a serious concern for
well-known (strong) brand manufacturers, as some giant retailers may develop and sell their …

Many electronic retailers (e-tailers) have introduced private labels (PLs). Although there is a
vast literature on modeling pricing and e-tailers' operational issues, research on PL sourcing …

This paper investigates the effect of a platform's private-brand introduction on a
manufacturer that sells products through that platform by considering the investment effect …