The purpose of this study was to derive the visit motivations of wellness tourists and to derive
strategies for the wellness tourism market through market segmentation based on visit …

The healthcare sector recognises the role of nature in mental health. The tourism sector is
equipped to take people to national parks. The conservation sector gains support from …

Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides
students with an international and systematic approach to hospitality and travel marketing …

In recent years, with the rapid change of people's health concept, health and wellness
tourism has shown a vigorous development trend. However, existing literature has been …

Since the 1970s, health communication (HC) has attracted widespread attention from
practitioners and researchers in various fields in China, leading to the production of a vast …

Wellness tourism services are usually provided in hotels and health resorts with day spas
that use natural therapy packages consisting of different fitness and beauty treatments. This …

Along with the challenges and disruptions faced in the COVID-19 outbreak, medical tourism
is an emergent field of business bringing multiple sources of service providers to provide …

The COVID-19 pandemic created a strong urgency for the application of artificial intelligence
(AI) in the tourism and hospitality industry. This paper was set to develop a scale of AI needs …

With its fast-growing trend, wellness tourism is transforming the client base and service and
product offerings, and it is attracting new suppliers. The purpose of understanding the …

Health and wellness tourism has become an emerging form of tourism economy. In the era
of the sharing economy, it is of theoretical and practical significance to study the …