Purpose This systematic literature review (SLR) seeks to thoroughly investigate and
synthesize existing research primarily focused on the role and impact of livestreaming …

Perkembangan teknologi informasi dan komunikasi telah mempengaruhi strategi
pemasaran digital, khususnya melalui pemanfaatan live streaming di platform e-commerce …

Objectives: This study explores the influence of live shop** behavior on consumer
purchase intentions within the TikTok Shop, emphasizing its relevance to achieving …

El servicio al cliente y la intención de compra representan dos constructos de interés para
las empresas. El objetivo de esta investigación tuvo como propósito examinar la producción …

This paper explores how social media platforms shape consumer purchasing behaviours
and decisions within the framework of social commerce, with a special emphasis on TikTok …

The significance of sentiment analysis within text mining and natural language processing
(NLP) has grown in response to the expanding accessibility of web-based applications and …