While many retailers have turned to omnichannel retailing to remain competitive, engaging
customers across channels has become one of the biggest challenges they face. Drawing …

In their quest for retaining or enhancing their overall brand equity, firms engage with their
customers. This study investigates if brand engagement blossoms in brand love and the …

Regardless of a customer's social status, wealth, or country of origin, Apple products have
been notorious for establishing trends in regard to electronic devices. As of 2019, China …

Brand community engagement is evolving as a prominent relationship marketing variable
that yields promising outcomes for the firms. Drawing upon the relevant premises of social …

Corporate social responsibility (CSR) image positively affects customer outcomes. Despite
researchers' interest in the investigation of company favoring outcomes still, there is a need …

Fostering brand engagement and value-laden trusted B2B relationships through digital content
marketing: The role of brand’s helpfulness | Emerald Insight Books and journals Case studies …

Purpose The purpose of this study is to analyze the effects of integration quality, perceived
fluency and assurance quality on brand engagement and trust, and their impacts on brand …

This study aims to validate the dimensions of customer engagement and explore the effect of
service fairness, customer trust and customer engagement on customer loyalty. The results …

The purpose of this study was to understand the dynamics between customers' own and
perceived brand investment, and the impact of such investment on two relational outcomes …

In today's increasingly homogenized banking sector, maintaining consumer loyalty,
particularly in terms of environmentally conscious practices, presents a significant challenge …