Consumer research on conversational agents (CAs) has been growing. To illustrate and
map out research in this field, we conducted a systematic literature review (SLR) of …

Objective We define human–autonomy teaming and offer a synthesis of the existing
empirical research on the topic. Specifically, we identify the research environments …

Intelligent AI devices have become a common presence in the business landscape, offering
a wide range of services, from the medical sector to the hospitality industry. From an …

As virtual agents become prevalent in many domains, virtual influencers have gone live on
social media platforms, integrating human networks and interacting with users. Building on …

Avatars are becoming increasingly popular in contemporary marketing strategies, but their
effectiveness for achieving performance outcomes (eg, purchase likelihood) varies widely in …

Communicating with customers through live chat interfaces has become an increasingly
popular means to provide real-time customer service in many e-commerce settings. Today …

Because of continuous improvements in their underlying technologies, customers perceive
frontline robots as social actors with a high level of humanness, both in appearance and …

Artificial intelligence (AI) service failures are inevitable in hospitality companies; thus, how AI
service recovery retains customers is an issue that cannot be ignored. This article focuses …

Retailers are employing non-human endorsers as alternatives to traditional celebrities in
digital marketing. We seek to identify the aspects of human-like virtual influencer …

The current understanding of anthropomorphic AI service robots (AISR) remains mostly
fragmented in literature. Based on related research and CASA framework, this research …