Despite vast investments in IT, there is scant research and empirical data that connects, in
depth, IT with firm performance in the hospitality industry. However, the literature does show …

As the most recent approach of communication management, the integrated marketing
communication (IMC) programmes, enhanced by the advancements in information and …

This study explores the joint impact on firm performance of the decision to adopt quality and
environmental practices in small service companies. In the literature existing to date …

Purpose Drawing from stakeholder (ST) and social exchange theory (SET), the purpose of
this study is to examine the relationship between customer perceived ethicality (CPE) …

Purpose–The purpose of this paper is to empirically test the impact of perceived information
and communication technology (ICT) on creation of brand equity within service firms, more …

This paper presents the results of a study of hotels that are certified for quality management
to identify the reasons for seeking quality certification. The authors analyse whether internal …

On the one hand, we have analyzed the relationships between four key constructs:
entrepreneurial orientation, online social networks, organizational learning capability and …

This study highlights the importance of market orientation and the use of information and
communication technologies (ICT) as determinants of service innovation activity for …

The aim of this study is to propose a theoretical model to examine consumer word-of-mouth
(WOM) behavioural intention in Malaysian education services. The results from a survey of …

Purpose This study explores the role of international tour operators as the agents assuming
the governance and the upgrading of the tourism global value chains (TGVCs), with a …