The existing literature emphasizes the importance of customer engagement and customer
dependence in service encounters. An essential and typical manifestation of customer …

With a series of major breakthroughs in AI technology, the use of AI generated content
(AIGC) has become one of the most popular research topics. Social media marketing has …

Perkembangan teknologi informasi dan komunikasi telah mempengaruhi strategi
pemasaran digital, khususnya melalui pemanfaatan live streaming di platform e-commerce …

This paper analyzes the effect of digital marketing and cluster membership on the
entrepreneurship and performance of dental clinics in Colombia. The use of different digital …

Designing a digital marketing strategy that stimulates consumer engagement is vital and
challenging for digital marketers. Despite previous research on this topic, little is known …

The video streaming over-the-top (OTT) services, provided by both domestic and
international companies such as Amazon Prime and Netflix, have created a significant …

Buku Ajar Digital Marketing ini sebagai buku panduan komprehensif yang mengulas
pentingnya Digital Marketing dalam proses pemasaran pada saat ini. Buku ini dapat …

This research investigates the impact of digital user experience (DUE) on brand perception
and consumer loyalty within the burgeoning e-commerce industry in Indonesia. Through a …

Penelitian ini bertujuan untuk mengetahui Pengaruh Digital Marketing Dan Daya Tarik
Wisata Terhadap Minat Berkunjung Di Pantai Botutonuo. Sumber data dalam penelitian ini …

This study aims to examine the relationships between various factors, such as review
quality, source reliability, response speed, social media engagement, and brand reputation …