Virtual commerce applies immersive technology such as augmented reality and virtual
reality into e-commerce to shift consumer perception from 2D product catalogs to 3D …

The Augmented Reality (AR) technology enhances the human perception of the world by
combining the real environment with the virtual space. With the explosive growth of powerful …

Abstract Augmented Reality (AR), Virtual Reality (VR), Mixed Reality, and Extended Reality
(often–misleadingly–abbreviated as XR) are commonly used terms to describe how …

Abstract Information technologies exist to enable us to either do things we have not done
before or do familiar things more efficiently. Metaverse (ie extended reality: XR) enables …

This study scrutinizes the existing literature regarding the use of augmented reality and
gamification in education to establish its theoretical basis. A systematic literature review …

The exponentially growing literature on Industry 4.0 technologies and their implications for
supply chains exhibits valuable insights alongside considerable fragmentation. While prior …

Augmented Reality (AR) is an augmented depiction of reality formed by overlaying digital
information on an image of objects being seen through a device. Artificial Intelligence (AI) …

Modern society is increasingly permeated by realities parallel to the real one. The so-called
virtual reality is now part of both current habits and many activities carried out during the day …

Virtual reality (VR) and augmented reality (AR) technologies are having a profound impact
on a variety of marketing practices and are attracting increasing attention from marketing …

There is a general consensus that augmented reality (AR), once it becomes a mainstream
medium, can disrupt marketing and management in many ways. One frequently discussed …