A survey of recommendation systems: recommendation models, techniques, and application fields
This paper reviews the research trends that link the advanced technical aspects of
recommendation systems that are used in various service areas and the business aspects of …
recommendation systems that are used in various service areas and the business aspects of …
The limits of trust-free systems: A literature review on blockchain technology and trust in the sharing economy
At the tip of the hype cycle, trust-free systems based on blockchain technology promise to
revolutionize interactions between peers that require high degrees of trust, usually facilitated …
revolutionize interactions between peers that require high degrees of trust, usually facilitated …
How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective
M Zhang, Y Liu, Y Wang, L Zhao - Computers in Human Behavior, 2022 - Elsevier
Live streaming commerce has been the mainstream of e-commerce in recent years.
Although live streaming research has gained interest, a holistic model explaining why …
Although live streaming research has gained interest, a holistic model explaining why …
Customer behavior as an outcome of social media marketing: The role of social media marketing activity and customer experience
Social media has been playing an important role in marketing strategy. As a part of social
media, social networking sites (SNS) can be utilized by enterprises to create direct …
media, social networking sites (SNS) can be utilized by enterprises to create direct …
Social media interactions, purchase intention, and behavioural engagement: The mediating role of source and content factors
Consumers increasingly interact with multimedia posts shared by peers on social media
(SM) platforms. Drawing upon service-dominant logic (SDL) and the information adoption …
(SM) platforms. Drawing upon service-dominant logic (SDL) and the information adoption …
Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi
L Guo, X Hu, J Lu, L Ma - Internet Research, 2021 - emerald.com
Purpose Live streaming commerce, a new form of social commerce where firms integrate
with broadcasters, community members and customers in live chat rooms for real-time …
with broadcasters, community members and customers in live chat rooms for real-time …
Alexa, do voice assistants influence consumer brand engagement?–Examining the role of AI powered voice assistants in influencing consumer brand engagement
Artificially Intelligent (AI) voice assistants (VAs) are continuing to grow in popularity amongst
consumers. While in their infancy, several brands are now utilising VAs such as the Amazon …
consumers. While in their infancy, several brands are now utilising VAs such as the Amazon …
Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction
SC Chen, CP Lin - Technological forecasting and social change, 2019 - Elsevier
With the prevalence of Internet, social media has become an important means for online
marketing events. Individuals and companies both create fan pages on online platforms and …
marketing events. Individuals and companies both create fan pages on online platforms and …
The role of live streaming in building consumer trust and engagement with social commerce sellers
Live streaming services (eg, Facebook Live), whereby video is broadcast in real time, have
been adopted by many small individual sellers as a direct selling tool. Drawing on literature …
been adopted by many small individual sellers as a direct selling tool. Drawing on literature …
Impact of social media marketing on consumer's purchase intentions: the mediating role of customer trust
Successful marketing and promotion strategies achieve customer development, profitability,
and long-term company success. Present markets become more competitive through …
and long-term company success. Present markets become more competitive through …