A survey of recommendation systems: recommendation models, techniques, and application fields
This paper reviews the research trends that link the advanced technical aspects of
recommendation systems that are used in various service areas and the business aspects of …
recommendation systems that are used in various service areas and the business aspects of …
The limits of trust-free systems: A literature review on blockchain technology and trust in the sharing economy
At the tip of the hype cycle, trust-free systems based on blockchain technology promise to
revolutionize interactions between peers that require high degrees of trust, usually facilitated …
revolutionize interactions between peers that require high degrees of trust, usually facilitated …
How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective
M Zhang, Y Liu, Y Wang, L Zhao - Computers in Human Behavior, 2022 - Elsevier
Live streaming commerce has been the mainstream of e-commerce in recent years.
Although live streaming research has gained interest, a holistic model explaining why …
Although live streaming research has gained interest, a holistic model explaining why …
Customer behavior as an outcome of social media marketing: The role of social media marketing activity and customer experience
Social media has been playing an important role in marketing strategy. As a part of social
media, social networking sites (SNS) can be utilized by enterprises to create direct …
media, social networking sites (SNS) can be utilized by enterprises to create direct …
The role of live streaming in building consumer trust and engagement with social commerce sellers
Live streaming services (eg, Facebook Live), whereby video is broadcast in real time, have
been adopted by many small individual sellers as a direct selling tool. Drawing on literature …
been adopted by many small individual sellers as a direct selling tool. Drawing on literature …
Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction
SC Chen, CP Lin - Technological forecasting and social change, 2019 - Elsevier
With the prevalence of Internet, social media has become an important means for online
marketing events. Individuals and companies both create fan pages on online platforms and …
marketing events. Individuals and companies both create fan pages on online platforms and …
A study of the impact of social media on consumers
MN Hajli - International journal of market research, 2014 - journals.sagepub.com
Social media have provided new opportunities to consumers to engage in social interaction
on the internet. Consumers use social media, such as online communities, to generate …
on the internet. Consumers use social media, such as online communities, to generate …
Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust
YS Chen, CH Chang - Management decision, 2012 - emerald.com
Enhance green purchase intentions: The roles of green perceived value, green perceived risk,
and green trust | Emerald Insight Books and journals Case studies Expert Briefings Open …
and green trust | Emerald Insight Books and journals Case studies Expert Briefings Open …
Social media interactions, purchase intention, and behavioural engagement: The mediating role of source and content factors
Consumers increasingly interact with multimedia posts shared by peers on social media
(SM) platforms. Drawing upon service-dominant logic (SDL) and the information adoption …
(SM) platforms. Drawing upon service-dominant logic (SDL) and the information adoption …
Social commerce constructs and consumer's intention to buy
N Hajli - International journal of information management, 2015 - Elsevier
Social commerce is a new development in e-commerce generated by the use of social
media to empower customers to interact on the Internet. The recent advancements in ICTs …
media to empower customers to interact on the Internet. The recent advancements in ICTs …