Predicting the intention to use and hedonic motivation for mobile learning: A comparative study in two Middle Eastern countries

A Al-Azawei, A Alowayr - Technology in Society, 2020 - Elsevier
Abstract Drawing on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2)
Model, this study aimed to determine the key variables that facilitate the acceptance of …

Adoption of social media-based knowledge-sharing behaviour and authentic leadership development: evidence from the educational sector of Pakistan during COVID …

MZ Asghar, E Barbera, SF Rasool… - Journal of Knowledge …, 2022 - emerald.com
Purpose This research paper aims to explore the influence of social media–based
knowledge-sharing intentions (SMKI) on prospective authentic leadership development …

Differences in the usage of online marketing and social media tools: evidence from Czech, Slovakian and Hungarian SMEs

M Civelek, K Gajdka, J Světlík, V Vavrečka - … . Quarterly Journal of …, 2020 - ceeol.com
Research background: Because of the rapid improvements in advanced technological tools
and widely usage of the Internet among the world, most of SMEs in various countries have …

Determinants of mobile learning adoption: extending the unified theory of acceptance and use of technology (UTAUT)

A Alowayr - The International Journal of Information and Learning …, 2022 - emerald.com
Purpose Although several different learning technologies have been integrated into the face-
to-face (F2F) learning approach, the effective implementation of mobile learning (m …

What Drives Successful Social Media in Education and E-Learning? A Comparative Study on Facebook and Moodle.

A Al-Azawei - Journal of Information Technology Education …, 2019 - search.ebscohost.com
Abstract Aim/Purpose: This research investigates the success variables affecting the
adoption of social networking sites (SNS), namely Facebook, and learning management …

The adoption of TikTok application using TAM model

M Al-Khasawneh, A Sharabati… - … Journal of Data and …, 2022 - growingscience.com
One of the most used social media platforms is TikTok, which is widely and increasingly
used due to the short-video interactive music. Very few studies about why people prefer to …

Predicting mobile learning acceptance: An integrated model and empirical study based on higher education students' perceptions

A Alowayr, A Al-Azawei - Australasian Journal of Educational …, 2021 - ajet.org.au
This research extends the unified theory of acceptance and use of technology (UTAUT)
model based on the expectation-confirmation and self-determination theories. It is aimed at …

Knowledge Sharing among students in social media: the mediating role of family and technology supports in the academic development nexus in an emerging country

MA Haque, X Zhang, AKMEA Akanda, MN Hasan… - Sustainability, 2023 - mdpi.com
Social networking has opened up new avenues for learning and knowledge sharing.
Because of its document exchange, virtual communication, and knowledge production …

Examining Maslow's hierarchy need theory in the social media adoption

S Ghatak, S Singh - FIIB Business Review, 2019 - journals.sagepub.com
Social behavior of customers receives a sideline in social media, and the focus appears to
be persistent on lead, conversions, and engagement. The psychology of customers is a …

Ghanaian academic libraries' use of social media: A structural equation modelling approach

M Mensah, OB Onyancha - Information Development, 2022 - journals.sagepub.com
The study was largely quantitative and employed the unified theory of acceptance and use
of technology (UTAUT) as its theoretical lens. The target population was 31,157 consisting of …