A rich body of empirical research has posited pride and guilt are psychological forces that
affect pro-environmental behavior, yet there is conflicting evidence about how these …

Power analysis for first-order interactions poses two challenges:(a) Conducting an
appropriate power analysis is difficult because the typical expected effect size of an …

With teacher shortages around the world and high attrition rates in some countries, teachers
who experience high job satisfaction offer solid support for school systems as they are …

Data collection using Internet-based samples has become increasingly popular in many
social science disciplines, including advertising. This research examines whether one …

Virtual tourism is rapidly emerging in prominence in contemporary tourism research.
Previous studies tend to consider the virtual tourism population as a homogeneous entity …

In this rebuttal, we discuss the comments of Rucker, McShane, and Preacher (2015) and
McClelland, Lynch, Irwin, Spiller, and Fitzsimons (2015). Both commentaries raise …

Scientists are in near-universal agreement that human activity is a primary cause of climate
change. Yet, despite this scientific consensus, the American public remains divided when it …

Although big data analytics have been widely considered a key driver of marketing and
innovation processes, whether and how big data analytics create business value has not …

Purpose Few studies have investigated how anxiety operates within the Unified Theory of
Acceptance and Use of Technology (UTAUT) Framework. Consequently, this investigation …

Many firms use social media marketing and implement different message frames as a
strategy to persuade consumers, enhance engagement, and to purchase their products …