We examine issues associated with various operational measures and model specifications
in marketing-duality research that focuses on either a balancing or a combining perspective …

Some firms that operate in multiple product markets use the same brand in different markets,
whereas others use different brands in different markets. This research investigates in which …

The dissertation consists of three chapters on understanding marketing innovations,
including targeted marketing and new product development. The first chapter studies a …

Innovations often entail significant market uncertainty over whether consumers will find them
relevant and worth adopting. A common new product development dilemma, under such …

In the last two decades, Information Systems (IS) capabilities have emerged as a key source
of differentiation and competitive advantage. Research has shown that organisations with …

Kehittämishankkeen kohdeorganisaatio on suomalainen mielen hyvinvointitoimialan SaaS-
yritys, jonka haasteena on ollut tuotteistaminen ja hinnoittelu. Kehittämishankkeessa tutkittiin …

The globalization and widespread adoption of digital technologies, by creating a strongly
competitive environment at a worldwide level, has called into question management models …

Purpose–Global competition requires companies to adapt their marketing strategies through
intercultural communication to meet diverse consumer needs and enhance competitiveness …

This paper studies the optimal inference from observing an ongoing experiment. An
experimenter sequentially chooses whether to continue with costly trials that yield random …

Some products are subconsciously thought to be seldom purchased online, but in fact
search online this paper have found a large number of online purchases, such as bra. So …