The term process model is widely used, but rarely agreed upon. This paper proposes a
framework for characterizing and building cognitive process models. Process models model …

In the last years, research on risky choice has moved beyond analyzing choices only.
Models have been suggested that aim to describe the underlying cognitive processes and …

We propose a model of eye-tracking data to understand information acquisition patterns on
attribute-by-product matrices, which are common in online choice environments such as …

Eye tracking has been used for decades to provide insight into the cognitive processes that
underlie consumers' decision-making. Since there is a wide variety of tools, ranging from …

Preference reversals—a decision maker prefers A over B in one situation but B over A in
another—demonstrate that human behavior violates invariance assumptions of (utility …

The predominant, but largely untested, assumption in research on food choice is that people
obey the classic commandments of rational behavior: they carefully look up every piece of …

As artificial intelligence (AI) methods are increasingly used to develop new guidance
intended for operational use by forecasters, it is critical to evaluate whether forecasters …

The endowment effect has been debated for over 30 years. Recent research suggests that
differential focus of attention might play a role in sha** preferences. In two studies we …

This article presents a quantitative model comparison contrasting the process predictions of
two prominent views on risky choice. One view assumes a trade-off between probabilities …

There is a huge risk of accidents when pedestrians jaywalk across the road. It is a difficult
problem to predict and reduce the behavior of jaywalking. This paper proposes a dynamic …