Explosive growth in the number of users on various social media platforms has transformed
the way firms strategize their marketing activities. To take advantage of the vast size of social …

This literature review provides a comprehensive survey of research on Social Media
Influencers (SMIs) across the fields of SMIs in marketing, seeding strategies, influence …

This paper studies ranking policies in a stylized trial-offer marketplace model, in which a
single firm offers multiple products and has consumers who express heterogeneous …

Entertainment consumption has changed drastically in the last decade, presenting new
problems and questions to the entertainment industry. My research addresses three different …

The purchasing behaviour of consumers is often influenced by numerous factors, including
the visibility of the products and the influence of other customers through their own …