Online consumer shop** behaviour: A review and research agenda
Over the last two decades, motivated by the continuous evolution of the technology‐driven
retail environment, researchers have studied various aspects of online consumer behaviour …
retail environment, researchers have studied various aspects of online consumer behaviour …
Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products
Consumers increasingly post videos in which they review products and experiences,
spreading electronic word-of-mouth (eWOM). Despite the relevance of consumer-generated …
spreading electronic word-of-mouth (eWOM). Despite the relevance of consumer-generated …
Understanding the switching intention to virtual streamers in live streaming commerce: innovation resistances, shop** motivations and personalities
Z Shao - Journal of Research in Interactive Marketing, 2024 - emerald.com
Purpose The rise of virtual streamers in live streaming commerce has gained momentum,
driven by the increasing prevalence of human–computer interactivity and artificial …
driven by the increasing prevalence of human–computer interactivity and artificial …
Theoretical Models for Acceptance of Human Implantable Technologies: A Narrative Review
Theoretical models play a vital role in understanding the barriers and facilitators for the
acceptance or rejection of emerging technologies. We conducted a narrative review of …
acceptance or rejection of emerging technologies. We conducted a narrative review of …
[HTML][HTML] Drivers and outcomes of a shopper-retailer's app relationship
Drawing on the theory of consumption values, consumer-brand relationship paradigm and
“lovemark” notion, the reported research offers insights into the role of retail apps in …
“lovemark” notion, the reported research offers insights into the role of retail apps in …
From human to virtual: Unmasking consumer switching intentions to virtual influencers by an integrated fsQCA and NCA method
Z Shao - Journal of Retailing and Consumer Services, 2024 - Elsevier
The growing prominence of Human-Computer Interaction and Artificial Intelligence has
propelled the popularity of virtual influencers in social media. Nevertheless, the widespread …
propelled the popularity of virtual influencers in social media. Nevertheless, the widespread …
Examining the context‐specific reasons and adoption of artificial intelligence‐based voice assistants: A behavioural reasoning theory approach
AI‐based voice assistants are some of the most popular consumer products of artificial
intelligence technology. This study investigates the influence of the reasoning process on …
intelligence technology. This study investigates the influence of the reasoning process on …
What factors motivate customers to embrace a metaverse hotel?
Purpose This paper aims to investigate the influence of four motivational elements (ie
utilitarian, hedonic, social and escapism motivations) on the propensity of customers to …
utilitarian, hedonic, social and escapism motivations) on the propensity of customers to …
Phygital luxury experiences. A correspondence analysis on retail technologies
A Guzzetti, R Crespi, V Belvedere - International Journal of …, 2024 - Wiley Online Library
Beliefs play a prominent role in consumer attitudes toward technology. Hence, the interplay
between affective and cognitive perceptions results in approach or avoidance behaviours …
between affective and cognitive perceptions results in approach or avoidance behaviours …
Mega‐influencers and brand dynamics: Sha** attitudes toward leading and challenger brands through electronic word of mouth
The aim of this paper is to explore how mega‐influencers' electronic word of mouth (eWOM)
messages on social media influence consumers' brand attitudes in duopolistic markets …
messages on social media influence consumers' brand attitudes in duopolistic markets …