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Ad avoidance in the digital context: A systematic literature review and research agenda
The recent growth in digital marketing investments and revenues has attracted the attention
of both marketing practitioners and scholars. However, this growth has dramatically …
of both marketing practitioners and scholars. However, this growth has dramatically …
How social media live streams affect online buyers: A uses and gratifications perspective
Social media live streams (SMLSs) are becoming mainstream e-commerce platforms,
especially for direct selling, offering online retailers (e-tailers) immense consumer interaction …
especially for direct selling, offering online retailers (e-tailers) immense consumer interaction …
Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model
The exponential growth of mobile phone usage has shifted the attention of marketers toward
digital advertising as a tool for targeted communication. However, the increased usage of …
digital advertising as a tool for targeted communication. However, the increased usage of …
How the destination short video affects the customers' attitude: The role of narrative transportation
Short videos have been increasingly in demand recently while also holding promise for
tourism marketing. Many destination management organizations have tried to make short …
tourism marketing. Many destination management organizations have tried to make short …
Adverse effect of social media on generation Z user's behavior: Government information support as a moderating variable
Social media emerged as a primary source of information among young users, but its severe
effect on mental state due to information overload, still an area of concern for the …
effect on mental state due to information overload, still an area of concern for the …
Fear of missing out and compulsive buying behavior: The moderating role of mindfulness
The current study investigates the relationship between the fear of missing out (FoMO) and
depression, anxiety, materialism, and compulsive buying behavior (CBB). Furthermore, the …
depression, anxiety, materialism, and compulsive buying behavior (CBB). Furthermore, the …
Impact of irritation and negative emotions on the performance of voice assistants: Netting dissatisfied customers' perspectives
With the rising popularity of voice assistants like Alexa, Siri, etc., understanding the service
gaps experienced by customers has become imperative. In unison, limited studies are …
gaps experienced by customers has become imperative. In unison, limited studies are …
Segmenting consumers based on social media advertising perceptions: How does purchase intention differ across segments?
Digitalization, personalization and globalization shape how companies contact and
communicate with their consumers who have different needs and wants. In these highly …
communicate with their consumers who have different needs and wants. In these highly …
Influencer endorsement posts and their effects on advertising attitudes and purchase intentions
This study examines the effects of influencer posts on Instagram users. Based on uses and
gratifications theory, this experiment‐based investigation analyses the effect of three …
gratifications theory, this experiment‐based investigation analyses the effect of three …
The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing
With influencer marketing expenditures set to exceed $16 billion in 2022, pet influencers are
leveraging their entertaining content to capitalize on this growing market. Utilizing a dataset …
leveraging their entertaining content to capitalize on this growing market. Utilizing a dataset …