The first-stage decision is critical in the decision process in crowdfunding, where the cover
image plays an important role in forming first impressions and persuading click funders. This …

People in grief can create posts with text and images to disclose themselves and seek social
support in online grief support communities. Existing work largely focuses on understanding …

The use of emotions in the communication content of entrepreneurial projects on
crowdfunding platforms has been associated with fundraising performance. Other studies …

Despite the importance of visual images in persuasion, visual effects have not gained
needed attention in restaurant startup fundraising literature. Drawing on signaling theory …

Five-second testing is a method commonly used by user research professionals to assess
users' first impressions of user interfaces or product designs. Its rule of thumb, that five …

Online critique communities (OCCs) provide a convenient space for creators to solicit
feedback on their artifacts and improve skills. Creators' behavioral, emotional, and cognitive …

Purpose Color psychology theory reveals that complex images with very varied palettes and
many different colors are likely to be considered unattractive by individuals. Notwithstanding …

The study explores how the use of generative artificial intelligence (GenAI) affects donor
empathy in medical crowdfunding. It draws on the empathy-altruism hypothesis and tests …

The increasing practices of medical crowdfunding and global medical missions have
enabled people and communities facing health inequities to access essential healthcare …

Listing images provide important initial unstructured information on candidate projects to
potential backers on crowdfunding platforms. Color psychology theory suggests that …