Purpose Extant literature shows that gamification is an effective tool for enhancing customer
brand engagement. However, there is a need for a structured review of the literature on how …

In the context of mobile applications (apps), switching costs and efforts are low for
customers, which hinders the ability of an app to sustain engagement with customers. This …

Increasingly, digital platforms connect suppliers, customers, and other ecosystem parties,
facilitating the introduction of various Platform-as-a-Service (PaaS) offerings. This study …

Purpose With the advancement of digital transformation, it is important for e-retailers to use
artificial intelligence (AI) for customer engagement (CE), as CE enables e-retail brands to …

Purpose: This study aims to investigate the antecedents of the customer's perceived value,
including multi-channel integration and brand equity, and the impact of the perceived value …

Purpose To investigate the impact of cognition, emotion and other factors on positive
customer engagement behaviors and to identify the differential formation processes and …

Drawing on social exchange theory, this article examines how consumers' engagement with
gamified branded mobile apps impacts different aspects of their gameful experience, which …

The use of e-wallet payment services has increased significantly in Indonesia. Indonesia
was even ranked first in Southeast Asia as the country with the largest e-wallet client base …

The use of e-wallet payment services has increased significantly in Indonesia. Indonesia
was even ranked first in Southeast Asia as the country with the largest e-wallet client base …

This study explores the influence of social media marketing, product innovation, and
customer engagement on brand equity in the packaged tea industry in Indonesia. The …