Design thinking for innovation: context factors, process, and outcomes

N Rösch, V Tiberius, S Kraus - European Journal of Innovation …, 2023 - emerald.com
Purpose Design thinking has become an omnipresent process to foster innovativeness in
various fields. Due to its popularity in both practice and theory, the number of publications …

Marketing agility: The concept, antecedents, and a research agenda

K Kalaignanam, KR Tuli, T Kushwaha… - Journal of …, 2021 - journals.sagepub.com
Changes in the way customers shop, accompanied by an explosion of customer touchpoints
and fast-changing competitive and technological dynamics, have led to an increased …

[HTML][HTML] Strategic use of social media in marketing and financial performance: The B2B SME context

G Cao, J Weerawardena - Industrial Marketing Management, 2023 - Elsevier
While the strategic use of social media (SM) for enhancing firm performance has attracted
much attention, little is known about it through the lens of business-to-business (B2B) small …

Doing design thinking: Conceptual review, synthesis, and research agenda

P Micheli, SJS Wilner, SH Bhatti, M Mura… - Journal of Product …, 2019 - Wiley Online Library
Design thinking has attracted considerable interest from practitioners and academics alike,
as it offers a novel approach to innovation and problem‐solving. However, there appear to …

Design thinking and organizational culture: A review and framework for future research

KD Elsbach, I Stigliani - Journal of management, 2018 - journals.sagepub.com
Design thinking comprises an approach to problem solving that uses tools traditionally
utilized by designers of commercial products, processes, and environments (eg, designing a …

Four kinds of design thinking: From ideating to making, engaging, and criticizing

C Dell'Era, S Magistretti, C Cautela… - Creativity and …, 2020 - Wiley Online Library
Design thinking is spreading extremely rapidly among organizations in terms of interest and
practices. Far from being linked to the “form” of products, design thinking is accepted as a …

Framing the microfoundations of design thinking as a dynamic capability for innovation: Reconciling theory and practice

S Magistretti, L Ardito… - Journal of Product …, 2021 - Wiley Online Library
Abstract Design thinking (DT) is gaining ground among academics and practitioners as a
means to improve the innovativeness of organizations. However, with few exceptions, DT …

Using design thinking to respond to crises: B2B lessons from the 2020 COVID-19 pandemic

P Cankurtaran, MB Beverland - Industrial marketing management, 2020 - Elsevier
We examine the value of design thinking in times of crisis. Drawing on examples of firm
innovations during the 2020 Covid-19 lockdown, we propose that disruptive events …

Design thinking: Critical analysis and future evolution

R Verganti, C Dell'Era, KS Swan - Journal of Product Innovation …, 2021 - Wiley Online Library
The importance of design as a source of value creation has been studied for decades. In the
late 90s, however, a specific approach in the practice of design achieved a rapid diffusion …

Design thinking for sustainability: Why and how design thinking can foster sustainability-oriented innovation development

A Buhl, M Schmidt-Keilich, V Muster… - Journal of cleaner …, 2019 - Elsevier
Sustainability-oriented innovations (SOI) are indispensable to enable sustainable
consumption and production. However, their multidimensional character makes the …