The Psychology of Entertainment Media provides a cutting-edge look at how entertainment
media affects its viewers, both in intended and unintended ways, and the psychological …

We investigate the extent to which the challenge of playing an advergame impacts children's
brand attitudes. Results show that brand attitudes are highest for those optimally challenged …

During the wave of uprisings that swept over the Middle East in the first months of 2011,
Facebook was identified as being instrumental to the success of the protesters (Giglio …

The aim of this study is to explore how digital entertainment games are used as spaces for
political persuasion in electoral campaigns, by examining Joe Biden's use of Fortnite during …

One of the factors associated with the educational use of video games is the conception that
teachers and students have about their educative usefulness. However, there are no studies …

El gran auge del que disfrutan los videojuegos en la actualidad no ha pasado
desapercibido para el sector publicitario, que ha encontrado en ellos un nuevo medio …

An experiment investigated the effects of video game role-play on change of students'
explicit and implicit attitudes toward Palestinians and Israelis. Sixty-eight participants played …

The academic study of persuasion through digital games started from a game-centric
approach by trying to understand how persuasiveness can be structured within digital …

Videogames have the capacity to change people's attitudes by engaging players with
interactive gameplay, persuasive narratives, and immersive simulated realities. We present …

Videogames can be persuasive assets in climate communication. However, there is
insufficient knowledge on how to employ specific game design aspects to influence attitudes …