Short video games saw explosive growth and due to their rich content and strong
communication features have provided a new marketing platform for corporate commercial …

This study employs an experiment to test assessments of music composed by artificial
intelligence. We examined the influence of (a) met or unmet expectations about artificial …

Purpose Banks' service failures are a major determinant of bank customers' switching
behavior, which ultimately affects the profitability and stability of banks. Guided by the …

As politicians worldwide increasingly adopt social media as a channel for (ostensibly) direct
communication with the public, much scholarly attention has been devoted to examining …

Despite growing interest in doctors' use of social media, little is known about how medical
professionals want to appear before online audiences. This multi-method qualitative study …

Purpose Research on the effects of feedback frequency has reported mixed findings. To
tackle this problem, the current study focuses on specific feedback signs (ie negative …

Privacy management can be dichotomized into proactive and reactive behaviors. The former
indicates avoiding information leakage beforehand. The latter occurs in the form of recovery …

This study investigates the complex relationship between Transgression type (for‐profit vs.
non‐profit) and individual‐level variables in sha** moral perceptions and online …

The present study extends expectancy violations theory to investigate bystander behavior
during cyberbullying and online harassment incidents. Adult participants (N= 368) recalled a …

TikTok is a social media channel for light entertainment and humor. Then what happens
when TikTok tries to persuade users with serious health messages? A between-subject …