For electronic commerce (e-commerce) consumers, it is impossible to evaluate the quality of
the products on offer as they are unable to physically test them before purchase. Therefore …

This study examines the influence of Valence and Source of Online Reviews on a
customer's attitude and purchase decision in the context of public and private consumption …

Given the exponential growth of eWOM, especially among the millennial generation, an
analysis of the consultation behaviour of online opinions is essential to better understanding …

As online health communities (OHCs) continue to proliferate, narrative reviews on doctors
have become a vital reference source for patients when choosing online health services …

The current study aims to understand as to how tourists use internet to search for information
related to eco-tourism. Besides the mediating role of perceived usefulness, this study also …

Purpose The continuing development of digital technologies creates expanding
opportunities for information transparency. Consumers use social media to provide online …

Purpose The purpose of this paper is to investigate the sales impact of different types of
online word-of-mouth based on their source (user vs critic) and form (structured vs …

Purpose The growth in online shop** activities has made online reviews a useful
information source for customers. At the same time, the number of shoppers sharing their …

Background: User-Generated Content (UGC) videos have received considerable attention in
recent years thanks to their great potential for buyers and sellers. However, the effect of this …

Government procurement of goods/services is essential in facilitating the success of the
organization's strategic goals and government work programs. For this reason, the results of …