Virtual idol marketing: Benefits, risks, and an integrated framework of the emerging marketing field

Y Yu, SCM Kwong, A Bannasilp - Heliyon, 2023 - cell.com
The marketing practice involved with virtual idols became popular, leading to the emergence
of virtual idol marketing. However, there is a lack of scientific understanding of this emerging …

[PDF][PDF] Navigating the age of AI influence: A systematic literature review of trust, engagement, efficacy and ethical concerns of virtual influencers in social media

IU Hewapathirana, N Perera - 2024 - researchgate.net
This systematic literature review (SLR) delves into the realm of Artificial Intelligence (AI)-
powered virtual influencers (VIs) in social media, examining trust factors, engagement …

Virtual Influencers: A Bibliometric Analysis

B Barbosa - Using Influencer Marketing as a Digital Business …, 2024 - igi-global.com
Virtual influencers are rapidly gaining significance in the digital marketing realm. This study
offers an overview of the fragmented landscape of virtual influencer research, addressing …