Entrepreneurship is vital to the success of tourism and hospitality and the sector makes an
important contribution to many island economies. Despite this, far too little attention has …

Health, Tourism and Hospitality: Spas, Wellness and Medical Travel, 2nd Edition takes an in-
depth and comprehensive look at the growing health, wellness and medical tourism sectors …

The aim of the paper is to segment tourists visiting medical (traditional) spa resorts and
examine the underlying factors that motivate them. Survey data were collected from 2050 …

Core values of society, health and wellbeing impact today on all aspects of our lives, and
have also increasingly influenced patterns of tourism consumption and production. In this …

This study aims to examine the differences between visitor motivations and satisfaction
between first-time visitors and return visitors to a recreation wellness tourist attraction site in …

The tourism value chain is a popular and informative topic both in research and in the
practice of destination planning and management. This article delivers a critical review of the …

This study aims to examine the usability and usefulness of ethnographic approaches in new
service development (NSD) in tourism. This paper discusses and describes what kind of …

Forests drive tourism growth in China, offering ecologic and economic benefits over
urbanization trends. Wellness tourism, aligned with UN goals, thrives in forest settings …

Due to the rising demand for healthcare products and concern over environmental pollution,
wellness tourism has been booming in China in recent years. The therapeutic landscape …

Today, wellness tourism has become a thriving industry. In wellness tourism, the tourists
travel to relieve the pressures of ordinary life and become refreshed with no medicinal …